Livre Arbítrio


Livre Arbítrio


Digital Marketing, Branding, Content


Visual Identity, Publicity Arts
The De Ideias do Rio de Janeiro company won a notice to produce the play “Livre Arbítrio”, which had to be adapted to a virtual format due to the pandemic. To ensure success, a visual identity was created for social media, especially on Instagram, with planned graphic design. Reach and target audience reports were essential to adjust the advertising strategy and ensure a high number of tickets sold. Thus, the team turned challenges into opportunities, connecting with the audience and taking the magic of theater beyond the physical stage.