Faros is a new transformation consultancy focused on Culture and Organizational Design.

We were challenged to create a brand that would unite its values and purpose internally, culminating in the development of an aligned visual identity. This included creating a website that reflected its elements in a cohesive and integrated way.

We were able to build a strong brand through a collaborative creative process with the client, with a comprehensive brand manual, customized stationery and social media design, all aligned with Faros’ values and purpose. We used hand-drawn and digitized watercolors to convey fluidity, liveliness, originality and organicity, essential characteristics of the brand. In addition, we developed an interactive and light website that captures the essence of Faros.