The a+ group is the synergy of companies with the same culture, structured to better meet the objectives of their clients. They operate in similar and interconnected scopes: architectural projects (a+ architecture), project approvals and technical advice (a+ approvals) and works (a+ works).

In this context, we designed and delivered a series of in-depth and strategic conversations with the partners to dream, align and rebuild the essence of the a+ group. We then redesigned a complete visual identity that dialogued with this new moment, exploiting elements present in the world of architecture and some good results from how the brand was already communicating. Finally, we delivered a “marketing activation” kit: printed materials, templates for social networks and digital assets to align, mirror and integrate communication across the company’s three axes: architecture/design, construction and approvals.