Luiza Vasconcellos
Project Areas
Branding, Graphic Design, Digital Communication
Client
Luiza Vasconcellos
Luiza Vasconcellos is a young and talented jewelry designer from Brasília, Brazil. Through his company, he has been offering luxury products to a specific public in the city.
Challenge
In recent years, the brand has been transforming itself. It needed to expand its consumer niche, vary its product offering, and update the tone of communication with its customers. In other words, a complete rebranding.
Result
Through creative meetings, interviews, and dynamics with the founders, we work from the inside out: on building a transformative purpose, on different ways to deliver the company’s value, and on new, customized products. A new visual identity has been built, more in line with these drivers, and the brand is slowly adapting and transforming itself.
