Portal do Passado

Project Areas

Branding, Visual Communication

Client

Letícia Frazão Lopes

Portal do Passado is a thrift store that went through 3 generations and needed a rebranding to update itself and attract a younger, more contemporary audience.

Portal do Passado - Studio Venturas Agência de Design e Criatividade
Challenge

Rebranding the brand while respecting its history and trajectory. Aesthetically, develop the concept and pass on the image of something youthful and beautiful.

Portal do Passado - Studio Venturas Agência de Design e Criatividade
Result

Complete rebranding of the brand. Through participative dynamics A new visual identity was built, more in line with the brand’s new purpose.

Portal do Passado - Studio Venturas Agência de Design e Criatividade

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