Portal do Passado
Branding, Visual Communication
Letícia Frazão Lopes
Portal do Passado is a thrift store that went through 3 generations and needed a rebranding to update itself and attract a younger, more contemporary audience.
Rebranding the brand while respecting its history and trajectory. Aesthetically, develop the concept and pass on the image of something youthful and beautiful.
Complete rebranding of the brand. Through participative dynamics A new visual identity was built, more in line with the brand’s new purpose.