Strategic Workshops
The ideal solution for businesses that need quick and efficient responses. With a focus on solving specific problems and offering practical insights, our service speeds up decisions and optimizes results in record time.
consulting for
brand strategy
Communication Compass
Creative dynamics with the client to define a thematic universe and tone of voice. The essential questions are: what does the brand/initiative talk about? And how does she express herself?
- ESSENCE – what is the cross-cutting theme of all brand communication?
- PILLARS – what other themes and subjects does the brand talk about?
- ATTRIBUTES – how does the brand talk about these issues?
ideal for...
Knowing what to communicate and how to communicate.
Create aligned and coherent messages, with a unique and recognizable voice in the market.
Align institutional communication across multiple channels.
Duration: 1.5 hours
Purpose Map
The Purpose Map is a facilitation tool used to help individuals and teams identify, clarify and align their objectives and core values. This visual and collaborative process allows for an in-depth exploration of motivations and aspirations, both personal and professional, helping to define a clear and inspiring purpose.
In this activity we play:
- Memories
- Recognition
- Challenges
- Passions
- Purpose
ideal for...
Attract customers who identify with the essence.
Create a basis for product development, marketing and communication.
Building customer trust and loyalty.
Duration: 1.5 hours
BrandPersona
Methodology that helps companies define and understand their brand personality. This process involves creating a persona, a semi-fictional representation that encapsulates the brand’s traits, values, behavior and communication style.
ideal for...
Generate understanding of the brand.
Improving institutional communication.
Make more assertive decisions.
Building a strong brand.
Duration: 1.5 hours
Value Proposition
Based on the brand’s personas, the 1.5-hour creative dynamic with the client focuses on defining the following stages:
- Definition: We identify the offer, characteristics and differentials based on the persona’s needs and pains.
- Summary: We filter out relevant information to define the persona’s main desire, the expected benefit, actions taken and the call to action.
- Redaction: We redact the promise of benefit using the structure:
- Do you {customer’s wish}?
- Our {oferta} does {actions} to {benefit} you.
- So {call to action}!
ideal for...
Identify the benefits that products or services provide to customers.
Define the different customer groups and their specific needs.
Analyze the problems and needs that the company can solve.
Duration: 1.5 hours
consulting for
business strategy
Future Vision
A tool that seeks to visually establish the steps, goals and actions that lead a company towards its greatest ambition, mapping out obstacles and opportunities along the way.
In a creative dynamic of 1.5 hours over 1 or 2 meetings, we guide the client to establish the path they want to take with their initiative over the coming months or years.
ideal for...
Planning and aligning the future of the organization and strategically deciding what steps to take, using insights from the customer journey to optimize its processes, products and services, and achieve business objectives more assertively.
Duration: 1.5 hours
consultancy for
marketing
Lotus Brainstorm
A 1.5 to 2-hour dynamic in which we co-create, vote on and prioritize up to 64 different themes to be used on social media. After this stage, we group similar topics together and develop a trail of priority subjects and content to maximize engagement and relevance on social networks.
ideal for...
Organize complex ideas in a visual and intuitive way.
Promote collaborative brainstorming and group idea generation.
Analyze ideas critically and select the best solutions.
Create concrete action plans to implement the chosen ideas.
Duration: 1.5 to 2 hours
Planning social media posts and content
Drawing up a strategic communication plan on the networks for a number of months in order to build a storytelling presentation and enchantment for the brand’s audience.