Borogodó
Project Areas
Branding, Digital Communication
Client
Paula Rachid
Paula Rachid, a fashion entrepreneur, launched her brand of Carnival props called Borogodó. At the same time, it opened a “pop-up store” in Brasilia, Brazil to sell the pieces.
Challenge
Feeling the need for a visual identity that communicated her values with the brand, Paula got in touch to produce an integrated visual identity.
Result
Through a creative process where the client participated in the construction of the visual identity, an extensive brand manual was produced that opened space to work on communication in social networks, poster graphic prints, and labels for the brand’s props.
