Portal do Passado

Áreas do Projeto

Branding, Comunicação Visual

Cliente

Letícia Frazão Lopes

Portal do Passado é um brechó que passou por 3 gerações e necessitava de um rebranding para se atualizar e atrair um público mais jovem e contemporâneo.

Desafio

Fazer um rebranding da marca respeitando a sua história e trajetória. Esteticamente, desenvolver o conceito e passar a imagem de algo jovial e bonita.

Resultado

Rebranding completo da marca. Através de dinâmicas participativas Uma nova identidade visual foi construída, mais alinhada com o novo propósito da marca.

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