Every year, new trends arrive to dictate what will be in evidence in the field of Design, while other practices become obsolete. With the intense advance of artificial intelligence, creative processes and the professionals who work with them will undergo constant changes and adaptations.
That’s why we’ve decided to translate here a very nice article by Graphic Mama, with the trends that will be strong in 2024:
Almost 2024! For the eighth year, we’ve gathered incredible and inspiring examples from leading creative minds and categorized them into 10 graphic design trends.
Things will be totally different in 2024, especially for the creative field. Technologies such as artificial intelligence and machine learning have shaken things up, and graphic design has been hit hard. Tools like DALL-E 2 and Midjourney changed the game quickly.
Now, in 2024, we have to adapt. Designers and artists have to push their creative limits to deal with these changes. Let’s take a closer look at these carefully selected inspirational examples.
Say goodbye to blank spaces! Heavy compositions, filled with lots of things everywhere, taking up all the screen space will be a major design trend in 2024. Richly colored and detailed graphics that use as much space as possible are becoming more and more popular, as they are able to tell more stories, holding the attention for longer.
Key elements of the composition-laden design trend in 2024:
The composition still needs to follow a few rules, however. There must still be a main focus that attracts attention instantly. You can achieve this by using the perfect balance between different elements while creating a complicated composition full of details.
The more intense composition is also great for promotional and marketing purposes. As the audience looks at the design for longer to understand what is going on, the chances of remembering the brand or campaign increase significantly.
The coated glass increases depth, diffusing the light to create intriguing effects that capture the eye’s attention. An integral aspect of the Art Deco style is that it has experienced a resurgence in interior design in recent years. In addition, there has been a considerable increase in graphic designs that incorporate this element in interesting and varied ways.
The Coated Glass effect is great for experiments as it can be used in a variety of ways. You can approach it live or through effects, you can use it as a text effect. You can also blur an image or go crazy with animations, as it acts hypnotically and increases retention.
Vibrant colors have been a trend for years, but perhaps due to Barbie’s influence, they are likely to become even more popular in 2024.
These color-rich graphic designs with strong, contrasting colors easily catch the public’s eye. Perfect for social media, posters and advertisements. In 2024, extremely saturated colors will continue to be the battleground for designers struggling to attract attention and make their designs stand out.
Colorful designs are very popular for marketing purposes, as they provide a sense of diversity and variety. Google is a great example of how a colorful brand can shout “We’ve got it all”. Using vibrant colors in design is also a great eye-catching trick, which improves contrast and makes your designs stand out in any environment.
Point fonts are becoming very popular. A great example of this is the Nothing brand, which has gone viral for its creative concepts.
As interest in organic and biological products continues to grow, the trend has also reached graphic design. Natural colors, natural materials and an overall natural feel are something that will make a design attractive in 2024. Of course, it’s one of those things that can’t be applied to absolutely every niche, but designs in industries such as food and drink, cosmetics or medicine can only benefit from this trend.
Key elements of the design trend with reference to nature in 2024:
With all the artificial foods and products flooding the world, natural products and designs are becoming more and more popular. Keeping this in mind increases your chances of attracting interest. Of course, being inspired by nature doesn’t necessarily mean that you should limit yourself to the colors green and brown. There are many ways to make a design more natural with textures, natural shapes and handmade styles.
Gradients have been a popular trend in graphic design for some time now, but in 2024 they are starting to look more abstract, interesting and artistic. Using bright colors or experimenting with unpopular color tones can make a design really stand out, and we’re very excited to see what creative gradient designs emerge in 2024.
Combining non-traditional colors is, in fact, breaking the rules of color. Colors that on paper shouldn’t be so close together are a kind of protest, used by companies to say “Hey, we’re different, we’re not the same as everyone else”. Still, there must be aesthetics and the overall design must still look pleasing to the eye, so it takes a lot of skill and practice to create a good, modern design with abstract gradients.
Grids serve to order the design and improve readability. In most cases, designers are trying to go off the grid – to make it imperceptible and break the rules. Well, in 2024 the trends are changing, and one of the most interesting uprising trends is noticeable grids and visible edges between sections. So don’t be shy and use grids to your advantage, be proud of it and present your grid-inspired design to the world.
Using grids in your projects will improve the hierarchy and structure of the project. The bigger the element, the more important it is. However, grids still allow you to create abstract and more creative designs by using the free space or breaking the grid according to your needs.
At a time when AI can recreate popular styles instantly, defying convention by adopting unconventional color palettes, shapes and concepts will define 2024, and this year’s design trends exemplify this shift. Emphasizing complex compositions and narrative-rich designs, with captivating choices of colors, fonts and shapes, will set your designs apart. In addition, making AI your ally in the creative process is essential for productivity and workflow optimization. Design competition is fiercer than ever, and adaptation is key to staying ahead.
Should you follow design trends?
Well, trends are a great way to get exposure by following the most popular and sought-after designs. But you don’t have to follow design trends – this is a creative industry where unique work drives things forward, and your creative approach is the most important thing. Still, trends are important for different reasons, and you have to find the right balance between your creativity and modernity, the sweet spot that suits your style and vision.
How are these trends brought together?
It’s hard to see the trend instantly – we’ve researched thousands of the most popular, new and emerging designs launched in recent months on various platforms to determine which trends are growing and which are falling.
Will AI still be a popular trend in 2024?
Artificial Intelligence will be increasingly common in 2024 – many new tools are emerging, and new possibilities are being discovered every day.
Will AI replace designers, is the industry dying?
Certainly not! Even so, designers will have to adapt to the new reality and take advantage of technology to be more competitive and productive.
Can AI improve my designs in 2024?
Using AI when designing will be an important skill to speed up your workflow, find inspiration and be more creative. AI can really help you minimize manual work and focus more on the creative side of the design process, so yes, it can be quite useful.