What is PLR and how to use it in Digital Marketing?

Selling content has become an important way to grow in the market. However, it can be a challenge to create it from scratch, that’s where the concept of PLR comes in: Private Label Rights came in as a way to make it easier to customize and sell info-products. With this license, the rights are given to the buyers, so they have the possibility to change the product and resell it under their own name. That is what we are going to talk about next!


What is PLR?

The acronym PLR stands for Private Label Rights. Info-products sold with this intellectual property license can be altered, customized, and resold: buyers have the right not only to use, but to make the product their own and resell it under their own name.

The concept can be applied to physical or digital products, although it is more common with the latter. Articles, eBooks, software, courses, videos, graphics, audios are some of the examples of content that can be sold with PLR rights.

The main idea is to have the possibility to take ready-made products and just edit them to the needs of your audience, i.e. you don’t have to start from scratch creating the content to be marketed. Imagine that you are very keen to share your knowledge about X, but have no idea how to make professional videos or edit an eBook – the best course of action is therefore to buy a ready-made material on the subject and alter it in the way that works for your brand and purpose.


Less time and less investment spent

Creating content is a laborious task that requires time, money, and a certain kind of qualification. For example, to make an educational video, you need a good camera, an appropriate place to record, and editing skills.

When this video is sold ready-made and your role is only to adapt it to your way, the job is much easier, and consequently you spend less time and less investment to achieve the result.

Possibility of customization

As already stated, you can edit the product in any way you see fit. This means that you can add or remove parts of the content and change colors, fonts, and elements to fit your visual identity and your brand.

Brand Boosting

PLRs help those just starting out in the affiliate market and companies that want to produce more content for sale, but need agility and savings in the process. PLR-licensed info-products are a good starting point to attract new consumers and increase brand awareness and profit.


Similar and generic content

Since anyone can buy it, a lot of similar content ends up being marketed. If the content has already been posted many times, this can cause it to be seen as duplicate by search engines.

Also, depending on the type of subject matter and the target audience, the content can be too generic, going outside the intended niche. Therefore, it is important to evaluate what needs to be changed to make the product consistent with the brand and with what you want to convey, making it as unique and specific as possible.

If you have ever entered the sites of competing services with similar aesthetics and similar format, chances are that they both use the same original software.

Low quality and possibility of plagiarism

It can be difficult to know the origin of the content sold as PLR, which creates two problems: it can be of low quality and/or plagiarized. Since they are sometimes made cheaply, the info-product may not have been very well produced or may even have been copied from other material.

To prevent this from happening, when buying, it is a good thing to look for reviews of the product and the seller, and to check all the content, ensuring that the information has not been plagiarized and is true and of good quality.

How to buy and use a PLR?

The first step in buying an info-product is to find sites that provide PLRs: PLR.me, Master PLR, PLR Ebook Club, and IDPLR are some examples.

When deciding which one to buy, it is interesting, as we have already mentioned, to verify the quality and origin of the content. You should also choose one that is in line with your niche, so that not too many changes are needed. In addition, make sure you read the license terms in order to understand precisely what can be done and changed in the PLR.

Once you have purchased, it is time to alter and customize to suit your purpose. You can keep the same layout, for example, but be sure to add elements that reinforce the brand, such as colors, logo, font, and everything else that is part of your visual identity.

Again, review the content and see if you need to change anything, whether it is the approach, the didactics, or the content itself. If you feel that a certain point can be worked on further, or that a topic is not of interest to the target audience, your role is to change these details. Depending on the language, you may need to translate as well.

Some people resell the info-product without making any changes, because, with the work spent on this, it would be more worthwhile to create content from scratch. It really can be a lot of work, but it is worth it to make sure that the material will add value to the customers and will look like your brand – just find a good base that does not require so many modifications.

Now, with everything ready, the next step is to spread the word. To boost sales, you must develop marketing strategies that reach more people: one way is to publish in an affiliate network to find people interested in spreading the word. You can also offer it for free to customers who sign up for an e-mail list, for example. The important thing is to find ways to reach the target audience.

There is still the possibility of creating PLRs yourself. If you have the means and the ability to produce a quality PLR, selling it is a great strategy for your business.

In fact, if you don’t have the experience, time or resources to produce your own content, prls are an interesting way to enter the affiliate market. However, as we have seen, if you choose to purchase them, you must find one of good quality and customize it to reflect your brand identity and the content you want to market.

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