The relationship we have with images is very strong. A bad photograph can be the divisor of our trust with some product or service.
Who has never gone looking for apartments online and come across grotesque images? We judge something so much by the photo that today the most used social network in the world is focused entirely on this, Instagram.
Taking care of images often seems like a huge task. And it can be! What we want to show you is the basics of editing. Free, with few tools. With this alone, your feed will look totally different!
Which apps to use: Lightroom and/or VSCO Cam
Both are free and super simple to use.
Where to start: Positioning
First of all, it is important to understand the angle and what matters in your photo. It is common (and expected) that not everything in our picture is gold. So, in any photo app (or even in the android or ios system itself), my first suggestion is to edit these two parts. See the example below!
The video on the right was made in Lightroom, but it could be made in any other app.
The before and after:
The details on the top and left side come off, and the door is no longer crooked.
Step 2: Contrast and Brightness
The key point of a good photo, in my opinion, is not related to filters. It is more a matter of controlling the light in the photo. I rarely fail to modify the area of Contrast, Brightness and Exposure. These three are the true kings of editing. They contribute to a more balanced photo!
Contrast: Adding a little contrast makes a big difference!
Brightness: We also add. But just a little bit!
Exposure: This is the most difficult to use (and several times I don’t even touch it!). When your photo is too blown out, you can reduce it there. And if it’s too dark, just zoom in. But it goes from 0 to 100 very fast. Be careful not to spoil the picture!
Step 3: Colors, colors!
Do you like warmer or cooler pictures? We really like pictures with warmer tones! Therefore, we always pull our color towards yellowish. In addition, the other two fundamental parts in color are: Saturation and Vibrance.
The former is stronger than the latter. Saturation modifies all the colors in your photo, while vibrancy does not. Studio Suggestion: Move more on the second one! The first one is just to use a little, to give a pop to those colors that deserve and are a little “off” in the photo.
And that’s it!
While you can add the filters available in the editing apps, we already guarantee the difference in your photo feed with these quick tricks. Look at the difference in the before and afters below!