Technology trends for 2023

As the year comes to an end, we begin to wonder what new things 2023 will bring into our lives. It is safe to say that 2022, like its two preceding years, was full of challenges. The world is still dealing with the consequences of the pandemic of COVID-19 and the war in Ukraine, and the impact caused by these events is likely to follow us for quite some time. Therefore, it is up to us to understand what needs to be done to minimize the negative effects, adapting to the demands of a new reality.

Technology continues to become more present in our daily lives. As new things are released, different ways of relating to technological advances emerge. And it is counterproductive to ignore the current scenario with all that technology allows: companies and professionals in general should always try to be up-to-date and use what is new for their own growth as a business and as a brand.

Therefore, Gartner, a leading technology consulting firm, has released the report “Top 10 Strategic Technology Trends for 2023”. The company has divided them into four themes that indicate specific priorities: optimization, scalability, pioneering, and sustainability, which should be the guide for all actions.


Digital Immunity

The concern for system stability and security needs to be taken into consideration at all times. Digital immunity is a set of strategies that, through observation, automation, engineering, and testing, provide a way to increase the resiliency of products, services and systems, and to mitigate operational risks.

Banco Itaú and American Airlines are examples of companies that have strengthened their digital immunity and seen results with better understanding and performance of their systems, finding solutions faster.

Gartner’s prediction is that by 2025, organizations that invest in digital immunity will increase consumer satisfaction, reducing downtime by up to 80%, which results in higher revenue.

Applied Observability

Still on the topic of optimization, the observability applied, based on data obtained by the institution, uses artificial intelligence for analysis and recommendations in order to give greater speed and accuracy in decision making.

Tesla observes how its users drive with sensors and autopilot software that produce a safety score each month. Based on this score, discounts are granted on insurance – drivers with higher scores can save from 40% up to 60%.

When applied systematically, applied observability can reduce response latency and optimize operations. According to Gartner, by 2026, 70% of organizations that successfully apply observability will achieve lower latency for decision making, enabling competitive advantage for the target business or IT processes.

AI Trust, Risk and Security Management (AI TRiSM)

AI TRiSM features ensure the reliability, security, and privacy of artificial intelligence. According to Gartner, by 2026, organizations that operationalize AI transparency, trust and security will see their AI models achieve a 50% improvement in results in terms of adoption, business goals and user acceptance.

Abzu, a Danish startup, has built an AI product that generates mathematically explainable models that identify cause-and-effect relationships. This allows Abzu’s customers to more easily validate the results and lead to the development of more accurate and effective drugs for breast cancer.


Industry Cloud Platforms

Moving on to the scalability pillar, industry cloud platforms promote specific, customized, and adaptable solutions for each industry and its particularities. They combine Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) to ensure greater operational agility.

Hangzhou, one of China’s most populous cities, has partnered with Chinese technology company Alibaba to build a platform to manage congestion and streamline the city’s daily operations. Its “smart city brain” combined digitized infrastructure, a central data platform and applications. After implementation, the city is no longer the fifth busiest city in China, and it is not even among the 50 most congested.

Gartner predicts that, by 2027, more than 50% of enterprises will be using industry cloud platforms to accelerate their initiatives.

Platform Engineering

Platform engineering is about thinking of ways to create platforms consisting of a set of tools, resources, and processes selected by subject matter experts for easy consumption by users. The goal is to use the right resources to increase the productivity of developers and end users.

Nike, for example, has developed “composable platforms” that unite “strategically related global business capabilities that are implemented by modular and composable technologies exposed through APIs.” Its goal is to respond more quickly to changes, accelerate time to market, increase scalability and lower operating costs.

By 2026, 80% of software engineering organizations will establish teams as internal providers of reusable services, components and tools for application delivery.

Wireless-Value Realization​

Wireless technologies provide a more cost-effective, reliable and scalable technical foundation that reduces capital expenditures.

Bosch-Siemens, an appliance company, uses ultrasonic sensors to slow down forklifts in real time. In addition to eliminating forklift accidents, there was a 98% reduction in near misses and a 10% increase in productivity.



On the pioneering theme, we have the super-application, which is an application that provides end-users with a core feature set, along with access to independently created apps. The superapp is built as a platform to deliver consistent and personalized app experiences.

Paypal is an example of a superapp: you can buy products and services from third parties with Paypal and you can also manage your finances. There are several functions within the same application.

Adaptive IA

Building artificial intelligence models that can automatically adapt to production is crucial for development, implementation and adaptation to different company environments.

Adaptive AI systems allow changes to the model after deployment, as they learn from behavioral patterns of humans and machines, to more quickly adapt to changing real-world circumstances.


The metaverse has been receiving more and more attention in recent years. It is a way to bring physical experiences into the virtual world. Companies use this innovation to create new opportunities to interact with consumers and users, providing an immersive experience.

Imagine trying on clothes without leaving your house, or being able to enter a virtual store designed to look like a real store: this is exactly what is already happening, and the trend is gaining more and more space. According to Gartner, metaverse technologies will be present in a variety of industries, and by 2027, more than 40% of large enterprises worldwide will be using metaverse to increase their revenue.


Sustainable Technology

Climate change is probably the most urgent issue that humanity needs to deal with today. Therefore, seeking sustainable solutions must be one of the companies’ main priorities. These solutions should be applied in all areas, within any technological trend.

The first thing that has to be done is that organizations need to evaluate the impact of their actions on society and on the environment, and then, with transparency and accountability, the next step is to draw up plans for reducing the negative impacts, which should be followed by actual actions. The analysis must be done in each sector of the company, coming up with alternatives that improve the effects caused on our planet.

You have to think about ESG results:

Environmental Technologies: Prevent, mitigate, and adapt to risks in the natural world.

Social Technologies: improving human rights outcomes, well-being, and prosperity.

Governance Technologies: strengthening business conduct and capacity building. 

These are some technological trends for the coming year. There are many interesting new features that will be more present in our reality in the near future.

but what about you? tell us what is already part of your day-to-day life, what you intend to apply, and also your bets for the evolution of technology in 2023!

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