Ethics in Design

By studying ethics, you will get a better idea of how to create products that align with your moral values – and this goes beyond practices such as copyright compliance.

How brands use the hero’s journey to create their narrative

There are many stories in this world, and most of them follow a pattern. Have you noticed similarities between Harry Potter and The Lord of the Rings? Or Hercules and Star Wars? All these tales have something in common: the hero’s journey. Also called a monomyth, this is a narrative structure, classified by mythology professor […]

What is emotional design?

You walk into a store and start looking at the products on the shelf. There are several options, but out of all of them, you pick one and take it home. What do you consider to have been fundamental for your choice? The brand, the price, the functionality, the appearance? There are many factors that […]