How brands use the hero’s journey to create their narrative

There are many stories in this world, and most of them follow a pattern. Have you noticed similarities between Harry Potter and The Lord of the Rings? Or Hercules and Star Wars? All these tales have something in common: the hero’s journey. Also called a monomyth, this is a narrative structure, classified by mythology professor […]

The Branding Process: How to create an unforgettable brand

When you have a business, it is essential to give it a face. Creating a recognizable, strong, and distinctive brand adds value to your company and represents a differentiator among many competing companies. There are several steps and information needed to build branding. The process takes into account several factors that require study and attention. […]