Keka Reis


Keka Reis


Digital Marketing, Branding, Content


Visual Identity, Publicity Arts
Keka Reis is a writer, playwright and screenwriter, with extensive experience in television and culture. She has worked on several channels, including MTV in the 1990s, in addition to coordinating the audiovisual department at Itaú Cultural. Her contributions to literature include three plays and four books, two of which were finalists for the Jabuti award.

With the aim of creating an authentic visual identity, we developed, in collaboration with Keka Reis, a series of arts for Instagram that reflected her branding. Later, we adapted this visual identity to her existing website. The process was participatory and collaborative, resulting in a package of 10 versatile templates, allowing Keka to use them effectively in her digital communication.