Livre Arbítrio
Project Areas
Digital Marketing, Branding, Content
Client
Cia. From Ideas – Milena Jamel
The Cia. De Ideias, a cultural producer in Rio de Janeiro, won a public notice from the Secretary of Culture to produce a theater play called Livre Arbítrio (Free Will). However, due to the pandemic it had to be done virtually via Zoom.
Challenge
The team needed a visual identity related to the concept of the piece and its application in social media. The main goal was to spread the word about the play to the network of interested parties and to guarantee a high number of tickets being picked up.
Result
Activation of the Instagram account, planning and graphic design of the posts accompanied by a report on reach, impressions and target audience.
