Livre Arbítrio

Project Areas

Digital Marketing, Branding, Content


Cia. From Ideas – Milena Jamel

The Cia. De Ideias, a cultural producer in Rio de Janeiro, won a public notice from the Secretary of Culture to produce a theater play called Livre Arbítrio (Free Will). However, due to the pandemic it had to be done virtually via Zoom.


The team needed a visual identity related to the concept of the piece and its application in social media. The main goal was to spread the word about the play to the network of interested parties and to guarantee a high number of tickets being picked up.


Activation of the Instagram account, planning and graphic design of the posts accompanied by a report on reach, impressions and target audience.

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