We are passionate about brands and the graphic potential they have to communicate values and goals. We develop the entire visual identity: logo, brand manuals, and templates, through a participatory and innovative process.
Participatory and innovative process.
Positioning & Strategy
The first step in building a brand is to understand its reality, its positioning, on what basis it was founded, what it promises to deliver, and what makes it unique. At this stage we look, together with the client, at the complete brand strategy.
Creation of the visual identity
We seek to create a brand identity and its graphic universe by building something that is relatable and unique. Identify and collect visual communication opportunities based on what has been built so far. Build the image of your business by developing the logo, color palette definitions, and typography.
We deliver a guide with guidelines to put into practice, both in behavior and communication. This document is the materialization of the brand. So it turns it into a tangible object with its own personality. That is, the visual factors, the tone of voice, the essence, the values, principles, and the ideas that form it.
After it’s implementation, we can follow up with the our clients through monthly consultancies. If necessary, we create and apply exclusive graphic content based on the client’s visual identity.
We created a visual identity aligned with the brand’s purpose and objectives. And from this identity, we built a sequence of arts for Instagram feed and story that would be in harmony with the branding.
Through a creative process where the client participated in the construction of the visual identity, an extensive brand manual was produced that opened space to work on communication in social networks, poster graphic prints, and labels for the brand’s props.
Dr. simone savaris
Through participative and collaborative processes together with Keka Reis, we created yourvisual identity and presence in digital marketing and your institutional website. We have developed a package with 10 different templates to be used in the best way for Keka.